Segment and Monetize Your Data Effortlessly

Empowering app & website owners to monetize data safely & securely and generate alternate revenue streams








5 Billion

Device linkages



New publishers every week

How you can use AudiencePlay

Extend your audience

Data segmentation

Mix and map your audience data and form multiple meaningful niche sources and make them monetization ready.

Segment your data for free >>
Audience Monetization

Data monetization

Earn recurring revenue by distributing your audiences to brands across the globe, monitor and collect payments seamlessly, all from the same platform.

Monetize your data >>

Why AudiencePlay?

Monetize your user

Monetize every footprint of your user data securely.

Alternate revenues from audience segments

Exponential revenue growth unlike fixed revenue by placing ads alone on your website/app.

Solution for investments

ISO27001 certified technology.

Solution for investments

Automatic cross-device linkages which opens up monetisation opportunities across channels.

Solution for investments

On-premise deployment option available to manage your data assets in your own governed & regulated environment.

Extend your Audience segments anywhere & everywhere

Audienceplay process

How AudiencePlay can compliment & generate alternate revenue from your app/website

Your current strategy

You monetize your audiences whereever they are beyond your website or app

You monetize a placement/space only when a user comes to your website or your app


Life-time monetization opportunity even though your user leaves your website or app

Limited time monetization opportunity with your daily active users


Exponential revenue growth and alternate streams can be attained

You can earn fixed revenue streams
every month


Your user can be targeted by multiple advertisers at any particular point in time

Your user can be targeted only once at any particular point in time


Every foot print of your user can
be monetized

Only your placement or space can
be monetized


Your ARPU and LTV can be maximized by generating revenue from each audience anywhere across online environment

Your ARPU is limited to the revenue from
your website

This is how your data gets monetized

Robust technology platform for data segmentation by building meaningful audience segments and distributing them across the online environment for data monetization.

Manage audiences through audienceplay

How it works


Create your free account

Channelize the audience data from your app/site instantly into AudiencePlay by easily integrating through our API or lightweight SDK/JS code.


Build audience data segments

Let the audience segments populate. You can also easily create multiple attributes or unique data segments by adding and combining them.


Start generating alternate revenue

Generate revenues by pushing your data segments to data marketplaces, data exchanges, DSPs, etc.

Audience management

News & Resources

Things Nobody Tells You about Customer Segmentation

An appropriate customer segmentation grants you with peripheral opportunity to engage all your customers consistently...

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A Vivid Walk Through Thriving Data Governance Market

Forbes reveals that 2.5 quintillion bytes of data are being created with each passing day. And, the data governance market...

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A Complete Picture of the Data Monetization Market

The Data Monetization Market basically highlights the market developments, the global market size, the industry...

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Frequently asked questions

Drop an email to audience[email protected] if you have more questions

In ad inventory monetization, your revenues and average revenue per user (ARPUs) are limited to your daily traffic. However data monetization is a powerful concept that can complement your existing revenue and can be scale exponentially.

It also works beautifully for sites and apps which wish to monetize without showing any ads on their properties at all

Publishers (app and site owners) directly sharing audiences with brands for advertising or insights has happened a few times in the industry but mainly as 1-1 collaborations . Some publishers with a very large scale, huge teams, and a business development team have worked with agencies and brands in this model. However due to the complex tech involved and the investment required, it has not scaled beyond a handful.

With AudiencePlay, this entire process is now automated and simplified into a single platform and is accessible to every publisher globally.

Depending on the region from where users are visiting your app or website, you are required to take user consent as per the law of the land. For e.g. In California you need to adhere to CCLA. In the EU region, you need to adhere to GDPR.

Refer to our Consent Docs to understand how you can pass on this information to us so that we can accordingly edit or delete data as per your users' choice

NOTE: AudiencePlay playing the role of a data processor assumes that all the information that you are passing to us is something you have the right to do so as per the terms with your end users. Depending on your user's choice of consent, we provide you APIs to accordingly edit or delete user records. In this manner, we work with you together to respect user privacy.

Yes. You can always stop sharing data from the panel. However, please note that it takes 45-60 days to take down all data in case you delete your account since it might be under usage by active campaigns

We succeed when you succeed. We keep a share of revenue earned by your audiences as our margin.

Cookies, Advertising Ids and SHA256 hashed mobile numbers and email ids. Generic demographics,interest or intent information about users

No PII, no medical, racial or ethnicity related information is accepted. Users below 18yrs is not acceptable

Unlock new revenue streams from your audiences across the online environment today.