Monetize your data segments like a pro

Of course, it is. Until now, it's confined to major players and less transparency. With Audienceplay, we aim to connect all the dots across players, small or big, to monetize audience data, website, mobile, location, interest, category, intent, cross channel, identity, etc., with ease from any of your data sources with absolute control.

Believe it or not, your data is already being monetized either directly or indirectly whenever you place some pixels, tags, scripts, install plugins, SDKs, etc... You are not even aware of it. Don't believe us, go to the privacy policy and read that fine print!

At audienceplay, we bring technology, framework & integrations all in one place to give you absolute control while earning revenues.

Ad Inventory monetization is the most popular way to monetize your online properties. While data monetization is a lesser-known, costly way to monetize your data and not everyone knows it. In ad inventory monetization, your revenues and average revenue per user(ARPUs) are limited to your daily traffic. While data monetization can complement your existing revenue and can be scale exponentially.

Any online, offline data can be monetized and brought on to your system. Data such as location, identity, interest, intent, cross channel, transactional, and any data you think has a demand and would help others in some way can be monetized. However, at this current point in time, our systems are plugged into adtech and martech ecosystems and help various partners either for advertising or research purposes.

We are an ISO certified company with inbuilt consent management systems & we ensure, our publishers are aware of taking consent from the users and compliant with the law of the land from where users are coming on to the site.

Once the data leaves your system, you can always deactivate it from monetization. However, please note that it takes 45-60 days to take down all data from the ecosystem.