Effective Customer Data Management to Supercharge your Customer Experience
Boost your customer experience: a competitive differentiator. Effective Customer data management can do it for you! (Source: Forbes) To prove, firms that lead customer experience outshine laggards by nearly 80%….
Read more »
Data Privacy: A Concept Every Company Must Know
Data privacy is something that hardly matters to the company. Do you think it’s the same today, with the rapid expansion of data generation? Practically not! So many changes have…
Read more »
What Is Audience extension And How Is It Useful?
Let’s admit a scenario of Audience Extension we’ve all been through. You have some great advertising opportunities and segmented audiences. But you get fewer impressions and low ad viewability. And…
Read more »
What is Consent Management Platform?
“The data does not exist independently in the world, nor is it generated spontaneously. Data is constructed by people, from people,” (source 1). Indeed, in such a scenario, taking consent…
Read more »
Why Understanding Data Lifecycle Crucial for Data-Driven Marketing
Data is a treasure trove for all marketers. It is through consumer data that digital marketing is developing at a higher pace. Hence, most marketers are turning to data-driven marketing….
Read more »