Thousands of the biggest data brokers worldwide buy and sell data every day, collecting a tremendous amount of information about everyone, including you. You may not know who these data brokers are, but they know you. Sounds scary? But why should it? Aren’t brokers all-around in other industries such as finance and real estate too, … Read more
No doubt, data-driven marketing is the future of digital marketing. The way you collect, manage and activate your data plays a primary role in determining how effective you’re making use of it. The data you collect directly from your customer refers to as first-party data, and the data you get from outsiders refers to as … Read more
Actionable data is just becoming an empty buzzword for most of the businesses now. According to the Forrester reports, 74% of companies desire to be “data-driven”, but only 29% won the game at connecting analytics to action. Where they’re lagging? Let’s figure out here! Actionable insights seem to be the missing link for firms who … Read more
An appropriate customer segmentation grants you with peripheral opportunity to engage all your customers consistently. Also customer segmentation allows you to build a better relationship and learn more about your customers. Moreover, around 75% of the satisfied customers tend to stay loyal to those brands, who frequently cater to their needs. Hence, let’s dive in … Read more
Audience targeting helps you to create effective campaigns with hyper-targeting solutions. Isn’t that something pleasing to your ears, that your customer is looking for something out of the blue, you are reaching them out with the right offer. Audience targeting is a win-win situation for both the customer and brands. Top brands using audience targeting … Read more
