Everything You Need To Know About Actionable Data

Actionable Data

Actionable data is just becoming an empty buzzword for most of the businesses now. According to the Forrester reports, 74% of companies desire to be “data-driven”, but only 29% won the game at connecting analytics to action.  Where they’re lagging?  Let’s figure out here! Actionable insights seem to be the missing link for firms who … Read more

Things Nobody Tells You about Customer Segmentation

Customer Segmentation

An appropriate customer segmentation grants you with peripheral opportunity to engage all your customers consistently. Also customer segmentation allows you to build a better relationship and learn more about your customers. Moreover, around 75% of the satisfied customers tend to stay loyal to those brands, who frequently cater to their needs. Hence, let’s dive in … Read more

How Audience Targeting Can Increase Your Profit!


Audience targeting helps you to create effective campaigns with hyper-targeting solutions. Isn’t that something pleasing to your ears, that your customer is looking for something out of the blue, you are reaching them out with the right offer. Audience targeting is a win-win situation for both the customer and brands.  Top brands using audience targeting … Read more

[Infographic] Why Do Marketers Need Customer Data Enrichment?


Often brands get confused while managing their data. Like what to collect, what action to take or whether it is worth keeping or not. As data sets alone can not render you a single view of your customers, thus data enrichment kicks in. Nevertheless, customer data enrichment aids you in bringing your multiple data sources … Read more

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