Are you a business owner, a marketer, or a manager? No matter what you are, audience engagement is the most crucial thing for you. The audience is your everything, whether you are running a website or operating a business. Your audience is the reason your brand survives and sustains. But, your audiences might change or … Read more
Thousands of the biggest data brokers worldwide buy and sell data every day, collecting a tremendous amount of information about everyone, including you. You may not know who these data brokers are, but they know you. Sounds scary? But why should it? Aren’t brokers all-around in other industries such as finance and real estate too, … Read more
No doubt, data-driven marketing is the future of digital marketing. The way you collect, manage and activate your data plays a primary role in determining how effective you’re making use of it. The data you collect directly from your customer refers to as first-party data, and the data you get from outsiders refers to as … Read more
Actionable data is just becoming an empty buzzword for most of the businesses now. According to the Forrester reports, 74% of companies desire to be “data-driven”, but only 29% won the game at connecting analytics to action. Where they’re lagging? Let’s figure out here! Actionable insights seem to be the missing link for firms who … Read more
An appropriate customer segmentation grants you with peripheral opportunity to engage all your customers consistently. Also customer segmentation allows you to build a better relationship and learn more about your customers. Moreover, around 75% of the satisfied customers tend to stay loyal to those brands, who frequently cater to their needs. Hence, let’s dive in … Read more
