4 types of segmentation you need to know to target your right audience

Data Segmentation

4 TYPES OF

SEGMENTATION

YOU NEED TO KNOW TO TARGET YOUR RIGHT AUDIENCE

What is data segmentation?

Data segmentation is the procedure to divide the target audience into smaller segments based on their common character traits.

Demographic
  • It segments the statistical data about the targeted audience.
  • Age group, Gender, Income, Education & etc.
  • A brand which wants to target only the young boys (18-25) for their product.
Psychographic
  • It segments the data based on their behavioural pattern & character traits.
  • Interest, Personality traits, Attitudes, Priorities and etc.
  • A brand wants to target the gamers for their new gaming console launch.
Behavioral
  • It segments data on prioritizing the customer actions & behaviour.
  • User Status, Brand Consciousness Purchasing Pattern and etc.
  • A brand wants to target speciļ¬c audience who already own a gaming console for past 2 years.
Geographic
  • It segments the data simply on the basis of geographical borders.
  • Country, State, City, Climate, Urban/Rural and etc.
  • A brand wants to target their product for people living in North Indian States.

Aditi L

I'm a technical writer and excel in writing on the latest technologies of the digital advertising industry. I possess significant knowledge and proven experience in adtech & martech trends and even indulge in-depth research on modern digital technologies to deliver engaging content. Writing inspiring blogs and light-minded poems have always been my passion. I also dream of writing a book one day. Apart from writing, enjoying art & music has been my forte.

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