7 Great strategies to incorporate in your app marketing

Do you know presently, there are around 2.8 million apps available in the Google Play store and 2.2 million apps available in the Apple App Store for downloading?

Yeah, that’s a huge number!

So, if you were to compete amongst them, then you must build an excellent app and adopt a few great app marketing strategies to position it in a right way.

It is not easy to contend with the pace at which the mobile apps are growing each day, but with the right app marketing strategy, it will be for sure.  

Here are “7 Great strategies to incorporate in your app marketing”

App Marketing
7

Great strategies you need to incorporate in your app marketing

#1

Research

  • Research about the app you own and find out what kind of demand it has in the market.
  • Identify the opponent’s app services and be sure of your USP.

#2

Meet the expectations of your target audience

  • Learn about your audience preferences and interests through data segmentation & data analysis.
  • Read the reviews on your app as well as your opponent’s app to gain valuable insights on the areas to develop.

#3

Maintain a simple well & designed app

  • Maintain a simple yet an efficient app.
  • Try to make the app error free and feasible.

#4

Make an appealing press release

  • Create a news about a new feature or a milestone you have achieved on your app and grab the attention of journalists & bloggers.
  • Issue an appealing press release with all the unique offerings of the app.

#5

Promote the app on Social media

  • Promote your app on social media sites like Facebook, Instagram & Twitter to increase your reach.
  • Hook your users on social media sites through engaging posts to increase your brand awareness.

#6

Make it visible on App Stores

  • Earn a better rank and get noticed in app stores via app store optimisation.
  • The app store optimisation works by choosing a right title and keywords while jotting down the description of the app on the app store.

#7

Update it from time to time

  • Provide timely updates and keep on enhancing the user experience.
  • Add exciting new features to sustain the users on your app.

To get your audience love your app is not that difficult as long as you are delivering something unique. You must stand out so that when the users are looking for some new and interesting apps, your app would be the one. 

Aditi L

I'm a technical writer and excel in writing on the latest technologies of the digital advertising industry. I possess significant knowledge and proven experience in adtech & martech trends and even indulge in-depth research on modern digital technologies to deliver engaging content. Writing inspiring blogs and light-minded poems have always been my passion. I also dream of writing a book one day. Apart from writing, enjoying art & music has been my forte.

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