customer data management

Effective Customer Data Management to Supercharge your Customer Experience

Boost your customer experience: a competitive differentiator. Effective Customer data management can do it for you! (Source: Forbes) To prove, firms that lead customer experience outshine laggards by nearly 80%….

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Data privacy

Data Privacy: A Concept Every Company Must Know

Data privacy is something that hardly matters to the company.  Do you think it’s the same today, with the rapid expansion of data generation? Practically not! So many changes have…

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audience extension

What Is Audience extension And How Is It Useful?

Let’s admit a scenario of Audience Extension we’ve all been through. You have some great advertising opportunities and segmented audiences. But you get fewer impressions and low ad viewability. And…

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Consent management platform

What is Consent Management Platform?

“The data does not exist independently in the world, nor is it generated spontaneously. Data is constructed by people, from people,” (source 1). Indeed, in such a scenario, taking consent…

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Data life cycle

Why Understanding Data Lifecycle Crucial for Data-Driven Marketing

Data is a treasure trove for all marketers. It is through consumer data that digital marketing is developing at a higher pace. Hence, most marketers are turning to data-driven marketing….

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