“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg
But, as time flies, your customer data increases and your manual efforts to reach out to every prospect starts to fall apart.
Which is why in this thriving tech era, you need a superficial Audience Management platform for your business.
With an amazing Audience Manager, you will be able to reach your right audiences in real time with advanced targeting and with relevant messages.
And that is not all. The benefits you derive from a fully automated audience management platform are endless.
So, once when you integrate Audience Management into your business, you can seamlessly flourish your business.
While the concept sounds so convenient, even the most significant brands might struggle to balance between the processes, strategy, audience data sources and performance analytics without an effective Audience Management Platform.
Hence, it is very crucial to understand what really is Audience Management.
According to a theoretical definition, Audience Management is a typical process of sourcing, managing, defining, analyzing and activating customer data for cross-channel campaigns.
And as a result, you get to reach your right target audience with the relevant message at real time and on the right channel. Thus, optimizing both the campaign outcomes and operational efficiencies.
Reaching a situation where a brand is able to leverage data & technology to run orchestrated campaigns across the channels and devices is still an aspiration for many marketers today. This is why audience management comes into the picture!
So, now you must be wondering why Audience Management and what benefits you can leverage from it.
You gain more significant Customer Insights
As technology is evolving so are the marketing techniques. Today no more, you have to play those guessing games while targeting your prospect. And you don’t have to rely on data of the customer surveys solely.
With a robust audience management system, you can report the customer experience more accurately than the customer surveys. Even the little details about your customers can be recorded and used while targeting them.
Audience Management lets you understand the complete consumer profiles, their behaviours, their preferences and purchasing habits while buying a product. Moreover, data could be deployed to configure the offers, ad creatives, messages and content creatives to deliver a fantastic personalized experience.
It is the key to your personalized marketing strategy. You will be able to align your rich analytics and the available data sources to develop your own audience segments. These audience segments could further help you with your targeting, social marketing and optimization.
Let us suppose you are an e-commerce brand, and you have integrated with an audience management platform. So, how to get started with it?
Well, you can utilize your customer’s purchase history and viewed product history to recommend other purchases. For this, you could just drop an email or send a notification to that particular customer and convince them to complete the purchase.
And in a few cases, you can use their shipping address to deliver a customized experience on the basis of their location.
And far more, you can create your own audience segments based on the customer’s preferences, interest, location, purchase histories, etc.
You obtain minute details about your Data
An average marketer is likely to have a brief view of the performance data. But, you might want to have a keen eye on your metrics like clicks and actions. But, trust me, you are not alone. Every day lots of marketers are overlooking the details they should pay attention to.
But, it can not be this way all along!
If you are a brand, sharing without analytics is not fruitful, and that engagement is not as precious as the insight. Therefore having things in context is relatively more crucial than being popular.
As I said, the old days are gone. You can just employ an audience management solution to see things in context and start working.
It would empower you with a bird’s eye view of your business operations. You could look at the bigger picture through the analysis and powerful metrics.
You will be able to Integrate your Data
When you are not sure about what to do with your first-party data and third-party data, audience management can integrate it for you.
In today’s digital world, information coming from various sources is nothing new. For instance, when a user logs into your website, mobile app or on your Facebook page, what user data can you collect from all the sources? In this case, audience management solution can provide integration by bringing all the complementary data sets to enable maximum impact across all use cases.
An Audience Management solution can further make the data available in a centralized location and makes it actionable.
Moreover, it is the top foundation for identity management. It stitches all together with the several unique identifiers such as cookie IDs, app IDs, social handles, email addresses and more into a compact ID map. And it enables the persistent tracking of the audiences and their behaviour.
Now let’s have a look at how Audience Management works…
What Audience Management does is, it helps the brands and businesses to gain valuable insights about their prospects and customers. It works as a robust digital business solution.
Also, Audience manager lets you identify the behaviours, attributes and preferences of your target audiences across all the digital channels they use. It even aids you in segmenting your audiences according to the data and more effectively targets communication to those who might be interested.
An effective Audience manager serves as your ultimate audience management tool which ties together scattered strands of your user data from multiple channels into a single and uniform view. And undoubtedly, it is a magnificent tool for any brands or publishers, which allows them to target their ideal customers with the most relevant offers.
And there are specific parameters it works on such as…
Proper Understanding of your Audiences
Now, this is the primary role of any Audience Manager to have a complete understanding of your audiences. So, there might be probable questions you wonder about your audiences. Like Who are you visiting your website/app? What do they look at? What are their interests? How much time did they spend on your website/app? And finally, how can you group them into meaningful segments?
Don’t Worry! With an effective audience management platform, you would be able to address all your questions. And you would be able to monetize all your audiences wherever they are in the digital ecosystem.
All you have to do is integrate with one of the best audience management platforms and channelize your audiences via your app or website. And there you are ready to integrate through their API easily.
Broadens your Targeting & Extends your Reach
You can build your personalized audience segments by combining multiple attributes or unique segments which you can even monetize.
Audience Management platforms also let you find new prospects within the ecosystem by targeting your lookalike customers. And from where you will be able to identify other audiences who are more likely to be interested in your brand.
Finally, you start generating alternate revenue
You can start generating revenue by targeting your audience segments from various marketplaces. And audience management platforms also lets you run campaigns for your partnered brands.
So, can easily unlock new revenue streams from your audiences across the digital ecosystem.
Are you ready to welcome your new revenue stream?
If yes! Go ahead and integrate your website or app with Audienceplay
But, you might question why Audienceplay? Read on to know how Audienceplay can help you monetize your best.
Audienceplay- Your best way to monetize
Audienceplay can be your best audience management suite for you and much more. Why? Because it lets you bridge the gap between your audience in silos and sustainable revenue streams. It enables you to earn revenues from anywhere in the digital ecosystem.
With a robust audience suite of tools, Audienceplay lets you create maximum revenues from your Audience data assets. And offers you the opportunity to create infinite revenues from the audience data assets.
So, what can you do with Audienceplay?
With Audienceplay you can do Audience Segmentation, Audience Monetization, Audience Extension, Audience Enrichment and much more.
It lets you build the most significant audience segment very easily. Now you can create unlimited audiences via a precise segmentation process.
Audienceplay helps you build specific Audience Segments for both one-off campaigns. And after you have added your audiences into the platform, you will be able to create new segments.
It also allows you to collect audiences from your subscriptions, marketing and sales, etc. at one single place. Audienceplay lets you build strategic segments on the basis of your audiences from various sources.
Even you could yourself create highly personalized audience segments which are most suited for hyper-targeting.
So, you can easily track, analyze and optimize your audience segments.
With audience monetization features of Audienceplay, you would be able to monetize your audiences like a pro! This feature enables you to monetize continuously by streamlining your audience monetization integrations and operation at one place.
Also, you would be able to generate revenues by distributing your segments to programmatic seat and run campaigns for your partnered brands.
Audienceplay also lets you monetize by targeting segments directly from its platforms. Yeah, if you do not want to share your audiences outside your ecosystem, you don’t have to. As it enables you to earn from your partnered brands by targeting segments from them.
You could also retarget your segments with the most customized campaigns and flourish your business.
Audience Extension & Enrichment
Don’t limit your revenues to walls of your app or website when you can do so much more. With Audienceplay’s audience extension feature, you can maximize your earnings across the digital ecosystem. As it lets you expand your Audience segments anywhere & everywhere!
Now you can seamlessly monetize your audiences wherever they are in the digital ecosystem. You can do it by extending your audiences segments by mapping their other online identities such as Ad Ids or cookie Ids across the online environment.
Also, you would be able to extend your audience segments by mapping and unifying their respective identities on several devices and marketing channels.
Along with extension capabilities, Audienceplay even vows to enrich your audience data with an extensive publisher network. And there you can enrich any customer data point with other partnered publishers and enhance the value of your audience data effectively.
And that’s not all, Audienceplay also empowers you to extend your Audience segments by combining with third-party audiences added with look-alike modelling across the digital ecosystem.
Hence, you would be able to reach the right audiences, which would let you bring more revenues to your business.
Final Takeaways from Audience Management
Today your customers expect an authentic and personalized communication. And this is the reason why you need a platform to conduct a real-time customer-dialogue. For this purpose, you must understand your customers and focus on the specific needs. This is where audience management comes in.
And the audience management approach offers you with opportunities for data-driven marketing of the future. It uses technology to identify the audiences who are most relevant for your business. And you get to target and engage with the right audiences- the one which fits your business goals.
So, when you make use of an audience manager, you will deal with more of the right customers and a sophisticated real-time targeting.
Therefore, don’t miss out on the opportunity to make the best out of your audiences. Integrate with an effective audience management platform today and flourish your business!