Data Privacy: A Concept Every Company Must Know

Data privacy is something that hardly matters to the company. 

Do you think it’s the same today, with the rapid expansion of data generation?

Data privacy

Practically not! So many changes have emerged along with it in the digital ecosystem.

Hence, data security and privacy issues are something that is stressing the government to practice personal data protection and privacy laws.

With this, firms are under immense pressure to take it as the primary factor in conducting their business operations.

However, it’s still something a long way to achieve. Some people are still unaware of it and in confusion whom to trust while sharing their data.

  • 79% of attendees said they are very less likely to be concerned about how firms are using their information.
  • 46% of consumers believe they’ve lost control of their details.

Some firms are still struggling to exhibit data security and privacy compliance and showing clarity in the manner they’re handling it.

Do you have any clue why it has become a challenging factor for companies to understand data privacy regulations?

Most probably, you can’t come up with a single reason for it. 

Here in this article, we focussed on some points that make you clear with the privacy concepts:

Let’s get started!

What is Data Privacy?

To illustrate, Data Privacy is a branch of data security involved in the proper handling of information based on its significance-

  • Consent,
  • Notice,
  • Regulatory obligations,
  • And also about the public expectation of privacy.

Most probably, it revolves around:

  • Whether to share or not the data with the third-parties. 
  • How is it legally collected and shared?
  • Adhering to the compliance and laws limits such as- GDPR, HIPAA, GLBA, CCPA, COPPA, ECPA, VPPA, and so on (all these laws have their own rules and legislation pertaining to a specific area, purpose, and type of companies or individuals).

To put it another way, it’s also referred to as information privacy that clearly means to protect personally identifiable information(PII) about an individual.

To clear, PII includes– name, address, contact details, date of birth, besides this other personal information such as an IP address, Ad id, profile photo, social networking post, and many based on the regulatory compliance.

It helps the companies to specify the process of handling the personal data of the individual according to the options set out by the individual.

Due to this, companies started taking consent from the individual using a consent management platform. It’s something that customers expect from companies. 

Here we want to be transparent with you that personal data protection and privacy are different, but they have some similarities, and mostly they are used interchangeably. 

Let’s put a light on it-

How are Privacy and Data Protection Related to Each Other?

Data Privacy & Data Protection

To begin, first, focus on this statement-

“You can’t have data privacy without data protection, while you can have data protection without data privacy.”

Let us explain you with an example-

Your individual data privacy is secured until a particular technology protects it. If someone steals your data, then you can’t ensure the privacy of your data. The vice versa is not possible here; that is, you can have data protection without data privacy.

Let’s check-out here how companies are practicing data protection and privacy in their business processes.

Consider a data-driven marketing company Digitalkites, provides data protection to the customer by default as the core functionality of their processing systems and services. And it accurately defines the privacy policies to their clients where and why they are making use of their data. 

To illustrate more, Individual data privacy refers to enabling your users to make preferences of their own which data to access and for what purpose. On the other side, data protection focuses on keeping data safe from unauthorized access. 

In another way, data protection is a technical issue, while privacy is a legal one.

What Type of Data is Included in Data Privacy?

Every individual data is sensitive and can be used by any third-party for malicious purposes.

So, companies must pay special attention to which type of data to use and in what way with the consent of the individual.

These data types include the following:

types of data privacy

Demographic and Geographic Records:

Sharing of address, names, contact details, to unknown persons can be a potential risk and require security.

Online Privacy:

The information which individuals share while generating their social profiles and interacting with people. Most of the sites include rules of using users’ data in their privacy policies.

Financial Privacy:

Financial information related to bank accounts, credit cards either in online or offline mode is sensitive as frauds can use it.

Medical Privacy:

To safeguard patient personal health information (PHI) and not to disclose to a third-party. There are strict rules concerned with the sharing of medical records. 

Political Privacy: 

The data with a political information is very confidential, failing to protect leads to high-risk.

Why is Data Privacy Important?

They are so many drivers that resemble the importance of privacy. Let’s list them out here:

  • To adhere to the strict policies of how PII is to collect, accessed, protected, and erased.
  • To avoid penalties. The penalties of violating the rules are severe in some thousands of dollars, and it’s different for various types of the data breach on a monthly basis. 
  • Most of the business has built its business foundation through its customers’ data, and reaching their privacy expectations is the priority of the company.
  • Privacy is the right of every person to be free from uninvited surveillance. 
  • Save the individual and companies from the theft of data that can cause enormous monetary losses.

“Privacy is the stepping-stone of our freedom; You must have moments of reserve, reflection, intimacy, and solitude,”

Stated by DR. Ann Cavoukian, past information and privacy commissioner of Ontario, Canada.

48% of privacy active respondents started switching companies based on the policies they practiced for data security and privacy.

64% of respondents believe that privacy is extremely or very important when they opt for buying a computer or smartphone or any other IoT smart home device.

Let’s explain to you with various use cases-

When the data breach happens, it may reach the wrong hands, and anything can happen-

  • A breach of company information can make their confidential data open to their rivals.
  • A data breach of government information may lead to disclosing top-secrets of the nation in the hands of the opponent state. 
  • A breach at hospitals can put protected health information(PHI) in the hands of the wrong person who can misuse it. 
  • A breach at schools/colleges could put students PII (Personal Identification Information) in the hands of criminals.

Previously, It was not much concern for companies. Now almost all big brands and SMEs are concerned about data protection and privacy compliance because they are getting ample data daily from their audience. 

Most importantly, now, data became one of the sources of generating income for brands. And for this, they go with the platforms which make income by adhering to the data protection and privacy legislation. The example of such a platform is Audienceplay.

What are the Benefits Associated with Privacy Regulations?

Data protection and privacy have lots of direct or indirect benefits to the companies; let’s specify them out here:

  • You can save fines and penalties on certain privacy regulations.

For example– GDPR Data security and privacy annually penalize the companies 4% of its annual global revenue or 20 million euros, whichever is high for violating the data privacy regulations.

  • GDPR data protection and privacy policies not only safeguard the data but also share data upon request of the companies.
  • It helps companies to save extra costs. 

70% of companies aphorism that they achieved major business benefits from privacy.

97% of firms experiencing a competitive advantage or investor requests from their privacy investments.

  • Building trust in customers and other partnering companies when customers or companies know that you’re practicing the data protection and privacy regulations.

As per the Cisco report in 2019, two-third of experiencing a sales delay due to executives stuck at answering privacy related questions from the customers.

  • Most probably, companies that understand the importance of privacy are often leading in their category of business.

Problems with Providing Privacy

Most people lack in providing proper privacy for their customers. The problems they face are-

  • Lack of knowledge of distinguishing between sensitive data and normal data.
  • An exponential increase of data in companies leads most of the companies to struggle to build security policies to protect all the data and real-time masking facilities well.
  • Trouble to screen and review data from a central point with outmoded tools and expanded databases.

Examples of Privacy Risks?

Data privacy risks

To acquire data protection and privacy certification from trusted audit associations such as ISO, HIPAA compliance, Or SOC II, a company needs to demonstrate that they prevent privacy risks. 

Here are some examples of privacy challenges:

  • Vulnerabilities in Web Applications 
  • Individual Data Sharing 
  • Insiders and Poorly-Trained Employees 
  • Lacking Breach Response 
  • Session Expiration Problems 
  • Insufficient Personal Data Disposal 
  • Inaccurate or Outdated Personal Data 
  • Absence of Transparency in Data Protection and Privacy Policies, Terms, and Conditions 
  • Data Transfer Over Insecure Channels 
  • A set of Unnecessary Data 
  • Additional Credit: Dealing with the Unknown

Emerging Changes in Privacy Law

data privacy law and act

It’s not the new concept which lawmakers have to identify; It was there a long back. But now, with the emerging technologies and people being digitized, it becomes a need of the hour for companies to protect their end-user data.

Data protection and privacy is something a sine qua non to implement in every company. The companies need to specify which data security and privacy acts and laws affect their users. 

For example, you must have an idea of –

  • Where the data is collected from,
  • From which state or country,
  • What details should include in PII,
  • And which strategy is used to make use of them.

By getting awareness of the importance of data protection and privacy, other states are also coming up with similar data security and privacy laws. And they are in a state of experimenting with added data privacy protections. 

To conclude,- the regulatory landscape is shifting under our feet. 

Look at the chart below, depicting the privacy regulations and acts timeline.

Privacy Best Practices for Companies

Here we have jotted down some data security and privacy best practices that companies should bring into play:

data privacy best pratices

Take a gander at data security and privacy in detail.

Consider data protection as a complete hazard management issue for the company, and not as something bound to technical experts. 

Map your data.

Get a clear understanding of what type of data you have, where you have stored it, who is providing you that, who is responsible for that data—similar other details to update yourself with the precise level information of your company data.

Ensure your practices keep your word.

Companies must practice robust data security and privacy policies. And also be responsible for keeping their promises included in it.

Audit and update your practices at regular intervals.

The way you plan and collect data, you might not practice in the same way, so you must keep an eye on it often.

Scrutinize your Vendors.

Ensure third-party that gather and process individual data have sensible data security and privacy practices.

Getting Ready for the Future of Data Privacy:

Privacy regulations empower individuals with certain rights such as the right to correct, the right to forgetting, and so on. And companies are responsible for adhering to these rights within the statutory deadline. 

We are going over a period where we are facing changes often in how personal details are used and regulated.

The problem arises because of the incapability of the companies to locate all data or respond to data subject’s requests in time. 

To tackle this, the companies need to be in an active state to-

  • Practice new legislations
  • Changes in regulations and trends
  • Discover and classify personal data
  • Understanding marketing issues
  • Developing policies and Internal controls
  • Examining compliance needs
  • And carrying out a Privacy Impact Assessment (PIA) 

Final thoughts 

To resume, data protection and privacy are important for various reasons.

As an individual, you should be aware that your information is being put away and used by an entire host of companies. And ensure that you don’t share more than you need to. After all, It is the basic right of an individual. 

As a company, it’s quite more significant. You may need to meet legal promises about how you collect, store, process individual information, and resistance could prompt a heavy fine.

If you fall to a hack, the results could be lost income, lost customer trust even surprisingly more severe. 

To overcome this, the law requests that you put forth decent confidence to try to give individuals the way to control how their information is used and who access it.

To prompt this, you should clearly supply them with the details to ensure how their information is collected and used. And, you need to make it easy for your customers and users to practice the different rights.

Audienceplay is one of the platforms that is practicing the same and helping the companies to benefit from data. By generating huge income and many more business benefits from data by adhering to regulatory compliance. You can give it a try!

Syeda Khadeer Sultana

My urge to learn something new and passionate attitude changed my interest in being a professional content writer. My constant efforts and experience in the marketing field have built a first-rate conception of Martech, Adtech, and digital marketing in me. Currently, I'm putting my efforts in delivering content on advanced marketing & technology techniques to confer a benefit to entrepreneurs.

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