How can you
MONETIZE YOUR
MOBILE APP EFFECTIVELY?
1
Audience Monetization
Monetize your app through ‘Audience monetization’ where
you can collect user data and enable brands and advertisers
to target users based on their interests.
2
In-app Advertising
Collect data and display the third-party ads within your
applications through advertising. This way, you can get
revenue from the views, clicks and conversions.
You may use the following ad formats:
i
Rewarded Ads
ii
Banners
iii
Interstitial Ads
iv
Native Advertising
3
In-App Purchases
In this, the application is generally free but offers additional
features to be purchased like buying more lives to unlock
new levels and move further in their games.
4
Freemium Models
Offer a free version of the app and provide more features
later, which can be charged.
5
SMS & Email Marketing
Send emails or SMS about other brands to your subscribers,
and those brands shall pay you for doing so.
6
Sponsorship & Partnerships
Look for a potential partner with a similar customer base
and offer to cross-promote each other’s apps to one
another’s email lists.
7
Subscriptions
With a subscription, the service can be provided for free, and
users need to pay for receiving the material further.
8
Paid-Only Applications
Offer a mobile app that is a paid one, that is unique and exceptional
enough to compete as a paid one as against thousands of free apps.
Often you may keep it a trial one and then demand prices for usage.
9
Charge Users To Have An ‘Ad-Free App’
You can ask the users to pay you a certain amount of money
for an ‘ad-free version’ of the app that they are already using,
to have a better user experience.
10
White Labelling
In white labelling, you produce the product under one brand and sell
it under another. If your app is struggling with sales and marketing
issues, you may consider this to monetize your app.
11
Crowdfunding or Donations
Eliminate the overbearing upfront costs with crowdfunding. Here
apps make money by taking a percentage of the money that is
raised during a project, and this is how apps make money.
12
Active Content Strategies
Keep adding regularly to your app’s content to increase traffic to
your site and further use any of the above monetization strategies
and achieve revenues.
