Statistics reveal that users dedicate around 50% of their digital media time to nothing else but smartphone apps. So, the app developers, publishers and advertisers are always seeking the best app monetization strategies to monetize android apps and iOS apps to earn more.
Be it, the strategies to monetize android apps or ios apps, developers want to employ the best fundamentals and get the most out of it.
App monetization is simply the process of turning your app into a good source of revenue stream. There are plenty of ways to monetize apps, no matter whether you are working with iPhone or Android apps. As a result, you can make good revenues for long term.
So, if you are a developer or an app owner and are curious with questions like- “how do I monetize my android app” or “do I monetize my android app or go for an iOS monetization”, then this information should give you a good jumping-off point.
When it comes to app monetization, knowing your end game in advance will make the process much more comfortable. You can get a million downloads if you are able to catch the user’s nerves.
While, making a fair amount of money is strategically different, it is essential to know the several ways to monetize apps. You need to know that there are many factors that make your strategies and process quite different while you monetize Android app and iOS apps.
So, let’s dive in.
Android app monetization vs. iOS app monetization
As an app developer, it might be difficult for you to decide whether you should monetize Android apps or make your app available in the market for iOS users. This becomes a vital decision because this choice could directly affect the potential of your app monetization.
Before you start on app development and decide on whether to monetize android apps or ios apps, you need to know the key differences between the prevailing market and user base of iOS and Android.
Let’s talk about the distinguishing factors that you should consider when you opt for making monetizing decisions .
1) Market Insights: iOS apps vs Android apps
Considering the Androids, the statistics reveal that this will bring in for you, a higher user base for app monetization. As a result, higher engagement rates bring in higher chances of interacting with ads and revenue maximization.
Look at some trending features of both…
- Android downloads account for a tremendous 75% of all installed apps, with Apple lagging behind with just 18%.
- iOS technology records high brand loyalty and repeated customers to their name. Also, iPhone users engage in a variety of mobile experiences just not limited to social media, reading, and retail. While Android users enjoy everything else too but a lot of social media and gaming apps.
- The iOS users are believed to have a “total” lifestyle experiences on mobile.
- iOS has a particular set of qualitative customers. On the other hand, Android has witnessed the mushrooming of consumers. It has a larger consumer base which means having a larger marketplace for app downloads and wider audience reach.
- So, if you are likely to go for the quantity chasing, Android is your way out.
- iPhone users are reportedly younger at age and well-to-do than the Android users. When you keep this fact in mind, you will be able to get to the nerves of your target audience and understand whether monetizing apps iphone is your thing or going for androids is.
- As a result, the mobile commerce industry leads on iOS with approximately 23% engagement vs Android’s engagement is only 17%.
Now, you have to decide for yourself whether you go for which hack and customer segment. Keeping these facts in mind, there’s a healthy probability if you monetize Android apps owing to the extensive future development based on the expanding Android market alone.
2) Size of Ad SDK: iOS Monetization vs Android Monetization
The size of Advertisement Software Development Kits (Ad SDKs) that are used to connect apps with an ad network is another important feature that differs from iOS and Android platform.
Firstly, it is essential to note that generally, apps use multiple Ad SDKs, with an average of 2.7 MB per app. This amount is slightly different for platforms.
So iOS apps use 1.9 MB Ad SDKs, while Android apps tend to utilize 2.9 MB Ad SDKs.
Developers’ tend to avoid increasing the app size which could disturb the overall performance.
Benefit of small Size SDK from IOS doesn’t affect your performance and give you scope to advertise on App without affecting the user experience
3) General app behaviour: iOS vs Android
Apple pushes operating system updates to users to ensure a consistent user experience. On the other hand, Android app updates can happen without a human review. Also, the same experience may differ across different phone brands.
The app monetization platforms help you to monetize android apps and ios apps to earn revenues. Both iOS and Android platforms differ in some core features which causes different user experience. So, while planning monetization strategies, you as an app developer needs to take care of this fact.
4) Share of Revenue earned in monetization: Monetizing iPhone apps vs Android apps
Another important fact you need to keep in mind when you plan to monetize Android apps is that Android accounts for around two-thirds of mobile Operating System market share. This is because it has a broad price range and has a lower entry-level price point.
However, when we talk about the user activity, an average iOS user is more active than an average Android user.
So, iOS monetization continues to dominate the share of app monetization revenues while still backed by Androids giving them a competitive fight.
5) Ads in Non-Gaming apps : iOS app monetization vs Android app monetization
“Which definite strategy do I use to monetize my android app?”
Have you ever thought about this?
Ads since forever, are the go-to model for monetizing apps.
However, the approach to ad monetization differs between the iOS and Android platforms.
Non-gaming Android apps are forcefully incorporated with the advertisements than their iOS counterparts, with 63% of Android non-gaming apps using ads compared to only 25% of iOS non-gaming apps.
6) Paid app monetization: iOS monetization vs Android monetization
One of the main differences that occurs when you monetize android apps and ios apps is in terms of paid apps. Specifically, studies show that Paid apps strategy is implemented by only lesser percentage of Android apps. While, iOS apps practice more of paid app monetization and leads the game.
7) In-app purchases : iOS vs Android
It is no wonder that iOS apps generate more income as iPhone users spend more online than the Android users.
But it is found that Android users tend to practice more of in-apps and is in the lead against iOS , when it comes to In-app purchases. So, definitely make a note of this if you plan to monetize Android apps as an avenue of app monetization.
8) Making more money: monetizing apps iPhone vs Androids
When you plan to monetize android apps or ios, keep in mind the monetary value as well. Undoubtedly, iOS dominates the money market. iOS users tend to be more active in purchasing apps as compared to Android users. iOS spends nearly twice than Android users when it comes to in-app and freemium offerings.
9) App Openness: iOS vs Android
Android is open-source software. Google permits devices to use its mobile operating system free from licensing fees. Also, device manufacturers are open to making changes to the default operating iOS isn’t an open-source like the Androids.
Make sure you use this pointer while devising strategies to monetize apps for Androids or iOS users.
10) Hacking and fraud: iOS vs Android
Hacking and fraud tends to be recurring issues in some Androids, but not all. It should definitely be a primary concern when you strategize to monetize android apps or ios monetization altogether. Apple Store significantly rules this concern against Google Play.
11) Push notifications: iOS vs Android
Android users are twice as likely to open a push notification, while iOS users are faster to open it. This happens mostly because the push notifications are visible on the lock screens of Android users, while on iPhones, they are gone after the first unlock.
12) Post-install activity: monetizing apps iPhone vs Android apps
iOS and Android users also differ in their behavior after app installation. The iOS performs better than Android. As far as events like creating accounts or user profiles in an app is concerned, Android has a minor edge over iOS.
Still thinking on which platform to monetize?
On a concluding note, the most important thing you need to have is to have a clear goal in sight. Which way you visualize your user to monetize android apps and ios apps? What is the size of your target audience? How frequent is your customer engagement? What are the possibilities and so on.
Both platforms have their own specific pros and cons. When you consider the size and growth rate of both iOS and Android platform’s stores, launching your app on both the platforms is perhaps the ideal solution. You can afford to test to monetize android apps and ios apps and see which way works best for you.
Moreover, it is not just that you should opt to monetize Android apps or ios app monetization. But, it is more practical to practice both forms of monetization from the start, instead of starting with one and develop the other later.
Hopefully, we gave you enough information to help you make this very important decision yourself. Let us know what you think about this.