Difference Between First-Party Data and Third-Party Data and Its Importance

First party data & second party data

No doubt, data-driven marketing is the future of digital marketing. The way you collect, manage and activate your data plays a primary role in determining how effective you’re making use of it. The data you collect directly from your customer refers to as first-party data, and the data you get from outsiders refers to as … Read more

How Audience Targeting Can Increase Your Profit!


Audience targeting helps you to create effective campaigns with hyper-targeting solutions. Isn’t that something pleasing to your ears, that your customer is looking for something out of the blue, you are reaching them out with the right offer. Audience targeting is a win-win situation for both the customer and brands.  Top brands using audience targeting … Read more

Customer Intelligence Platform to Supercharge your Customer Experience

Customer Intelligence Platform

Customer Intelligence Platform is the need of the hour for marketers to achieve effective customer experience. Will you agree with this statement? Or excited to know about what a Customer Intelligence Platform is? Stay tuned with this article! To illustrate, Customer satisfaction is a vital component that makes the brands create customer focused products or … Read more

Top 10 Data Management Platforms to Boost Your Business Now

Data Management Platform_!

Gartner predicts by the end of 2024, at least 75% of the world business would utilize artificial intelligence(AI). Thus it will lead to driving 5X increase in streaming data and analytics infrastructures. And it is not surprising that Data Management Platforms are the major players in data-driven marketing. In fact, those are the independent and … Read more

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