Monetize your data effectively with right data management platform and choose the best suited data management platform for your customer data
Customer Intelligence Platform is the need of the hour for marketers to achieve effective customer experience. Will you agree with this statement? Or excited to know about what a Customer Intelligence Platform is? Stay tuned with this article! To illustrate, Customer satisfaction is a vital component that makes the brands create customer focused products or … Read more
“If you want to create messages that resonate with your audience, you need to know what they care about.” – Nate Elliott. Great saying right? But how do you do that in reality? Worry not, Audience Insights Tools can help you figure it! Audience Insights Tools bring you invaluable insights into your audiences and let … Read more
Gartner predicts by the end of 2024, at least 75% of the world business would utilize artificial intelligence(AI). Thus it will lead to driving 5X increase in streaming data and analytics infrastructures. And it is not surprising that Data Management Platforms are the major players in data-driven marketing. In fact, those are the independent and … Read more
CDP Vs DMP is something of a common topic of discussion among marketers and entrepreneurs. As many of them are aware of the terms CDP and DMP, but choosing one is confusing. Both CDP and DMP provide great customer insights that can help marketers to target their audience more precisely with right offers and messages. … Read more
Audience management tools are the primary need to get an insight into your customer. As said by Bryan Eisenberg “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” But, as time flies, your customer data increases and your manual efforts to reach out to every … Read more
